Fresh Match Program

Fresh Match is a new nutritional incentive program whose goal is to increase accessibility to fresh fruits and vegetables. We provide one dollar for every dollar spent on fresh fruits and vegetables, up to ten dollars each week, to customers using a store loyalty card, a store loyalty number, and SNAP benefits on a Families First card.

Who Is Eligible for Fresh Match

To be eligible for Fresh Match, you must be a New Jersey Supplemental Nutrition Assistance Program (NJ SNAP) recipient and a loyalty program member at one of the participating grocery stores below. To become a loyalty member, simply visit a participating store and receive a loyalty card or loyalty number upon sign-up. To learn more about NJ SNAP or apply for food assistance, visit www.NJSNAP.gov.

How Fresh Match Works

Bring your Families First card to a participating grocery store. Buy any fresh fruits and vegetables at the store using your SNAP benefits and scan your grocery store loyalty card or utilize your loyalty program number. Fresh Match will match what you spend on fresh fruits and vegetables with Fresh Match dollars, up to $10 each week. You will then receive these dollars in the form of a coupon or through your loyalty program system, which you can use for up to 30 days upon receipt.

Last Updated: 02/07/25