Community Resource

Attitudes in Reverse (A.I.R.)

(609) 945-3200
Princeton

Attitudes in Reverse (A.I.R.)

AIR's mission is education to preserve life and improve the mental-well being of humans by bringing dogs into their lives. Our focus has been New Jersey, but we have brought our mission to NY and VT. Our hope is to bring the message across the US that there is HOPE for HEALING!

Attitudes In Reverse® is the primary mission of Everybody Loves Kenny Project, Inc. a 501(c)(3) Non-Profit created after the death of Kenneth Silas Baker. Kenny was a smart, athletic, and very much loved young man who suffered for many years from Anxiety and Depression. He lost his struggle on May 19, 2009, when the pain of mental illness took him from us. He was 19 years old. AIR was started by Kenny's sister, Katelyn Baker, with the concept that Mental Illness is like AIR, just because you don't see it, doesn't mean it isn't there. It is all around us. Katelyn won the New Jersey Governor's Ambassador Award Against Mental Health Stigma in 2010 for her concept.

Mental illness is like A.I.R. Just because you don't see it, doesn't mean it isn't there. It is all around us!


AIR is about LIFE. It is about education to preserve life.

Our main goal is to reach youth. Schools prepare them for SATs, ACT's but little discussion takes place about mental health and suicide prevention. Suicide is the 2nd leading cause of death on college campuses. Schools teach about drugs and addiction, but no one teaches that most drug ABUSE is due to the self-medication of untreated mental health issues.

Presentation is not only appropriate for high school students, but also for: 

  • Teaching staff
  • Parent/Teacher Organizations
  • Church Youth Groups
  • Scouting Organizations
  • Any group where we can reach the high school age student.
Health Services
Crisis / Safety

Last Updated: 11/16/21